In times of trauma, we look to family, friends and neighbours for solace and strength. But the nature of the COVID-19 threat, a virus transmitted through close contact with others, tested this instinct. Despite that, people emerged as one of the main tools in the response to COVID-19. Communities rallied to deliver food parcels and medical supplies, we wore face coverings to protect others and adapted our behaviour as part of a common cause to limit illness and death. One innovative approach to building and sustaining community power was the COVID-19 Community Champions Scheme . As rapidly developed vaccines offered hope, attention turned to delivering messages to diverse and disadvantaged communities that made them feel comfortable about stepping up and receiving a vaccination. The messenger was key, especially in poorer areas and particular ethic minority groups. They had to be trusted by people and rooted in their area. The idea behind Community Champions was to encourage and